The Firm

TSID is an international design practice dedicated to bringing new and sophisticated creative ideas to the hospitality and residential worlds. Founded in New York City in 2005 by Tonny Sadha, the firm strives to develop individualized fresh solutions that weave innovative materials, technology and custom-made products and furniture to craft unique interior spaces.

The boutique firm has built an exceptional creative team based in Bali and Shanghai. With a high level of commitment and passion in design, a diverse group of architects, interior, lighting and graphic designers collaborate seamlessly to create end products that bear a distinctive stamp, yet each tells its own story. Each project is exclusively conceived, meticulously crated and has a deep emotional connection with the traditions of its locations.

Recently completed Bali projects include iVilla in Petitenget, Cosmic Diner in Kuta, and Salila Cruise, a luxury chartered ship. In China, completed projects include the prototype for Hilton Garden Inn and Hampton by Hilton in Shanghai and the flagship Stellar Cinemas in Chengdu.

Current projects range from Blooming Ville Villas and Residences in Nusa Dua, Bali to Hilton Garden Inn hotels in Chengdu, Ningbo and Harbin China.


Founder, Creative Director

Born in Bali, Tonny Sadha moved to New York in 1989 to pursue his college education. He graduated summa cum laude (highest honor) from Fashion Institute of Technology with a Bachelor of Fine Arts in Interior Design.

He started his design career at Birch Coffey Design Associates, where he was involved in a series of high- end residential projects throughout New York, as well as the interiors of three luxury cruise ships for Celebrity Cruises.

From 1994 until 2005, he worked as a Senior Designer at Brennan Beer Gorman Monk / Interiors, where he honed his skills and expertise in hospitality design. His very first project with the firm, Sheraton Russell in New York, received two awards for Best Luxury Suites and Best Luxury Bar from Lodging Hospitality Magazine.

His work for the Raffles, The Plaza (now known as the Fairmont Hotel) in Singapore received the coveted Gold Key Award from Hospitality Design Magazine for Best Guestroom Design.

Other notable projects include InterContinental Hotel Boston, The Essex House New York, Four Seasons Mexico City, Swissotels in Sydney, Singapore and Moscow, as well as Hotel Sofitel, Philadelphia, which won the 2001 Hospitality Interior Design Award.

In 2005, Tonny founded his boutique design firm that focuses on personalized design service to the hospitality market. His projects in New York include Atlantica Restaurant, Allegria Hotel, W New York at Lexington, Lombardy Hotel and the urban Ravel Hotel. He also worked on The Spa at Four Seasons in Austin, Texas, as well as the renovation of The Fairmont Hotel in Singapore.

Tonny is a recipient of the 2009 “Wave of The Future” award, presented by Hospitality Design Magazine to industry’s rising talent – interior designers who are young enough to be considered visionary, but tested enough to be considered accomplished.



scroll down scroll up